Most dental marketing agencies provide many of the same services as each other and approach the objective of creating effective “brand-building” campaigns for their dental clients in much the same fashion. When coupled with the fact that there are more similarities between dental practices and what they offer than differences, a real problem arises. With so many competing dentists performing the same or similar procedures, servicing the same populations, offering the same payment options, keeping mostly the same hours, having similar mission statements, making similar claims, describing themselves and their practices the same ways, etc., most dental practices end up being marketed or  “branded” pretty much the same way, and their similarities appear more prevalent and pronounced than their differences…

The bottom line is that the “one size fits all” dental marketing solutions being utilized today do not fit all and should not fit all. Claiming to use the most modern dental equipment, innovative techniques, the best this, the best that, etc. may have been effective a decade ago, but not anymore. Nor is it enough to merely appear to be more relevant than your competition based on the quality of your website and your page ranking on Google. These are indeed important assets to any dentist, but so many are spending so much on the exact same things in an attempt to differentiate themselves from one another, and it’s not working to anyone’s real advantage.