Simply put, Brand Response Marketing is a combination of brand marketing and direct-response advertising delivered through a single campaign over multiple marketing channels. A brand is utilized to draw consumer attention and interest by differentiating a product or service from similar offerings, and the direct response approach creates a call-to-action in tandem with that interest
Typically, the direct response aspect will generate short-term business and profit, while the brand creates and maintains awareness and trust, resulting in a perpetual cycle of consumer recognition and response.
