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Opinion Articles

Superior vs. Superior

An extremely popular “differentiation” tactic is to portray the Dentist as somehow...
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Dental Brand - Bad Practice

What's the difference between "brand" and "branding"? To begin, we need to be clear...
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Perpetuated Dental Marketing

There hasn’t been anything new in marketing dental service in decades and what is...
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The Dentists' Either-or Dilemma

Here's an important history lesson. In the beginning, marketing was segregated into...
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New Emerging Opportunities for Dentists

Unfortunately for the Dentist today, there haven't been any NEW , BETTER ,...
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New Demands Create New Opportunities

In our opinion, today's dental promotion market presents some of the greatest...
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